Look, I'm going to level with you right from the start. If you're here because someone told you that you can boost your domain authority (DA) from 10 to 50 in two weeks by buying a sketchy Fiverr gig, I have some bad news: you've been lied to, my friend.
But here's the good news, there ARE legit ways to increase your domain authority relatively quickly without selling your soul or your credit card to some shady link farm. Let's talk about them like actual human beings instead of robots regurgitating the same tired SEO advice from 2015.
What Even IS Domain Authority? (Let's Get This Out of the Way)
Before we dive in, quick refresher: Domain Authority is basically a score (0-100) that Moz created to predict how well your website will rank on search engines. Think of it like a credit score for your website, higher is better, but getting there takes time and smart decisions.
Here's what most people get wrong: DA is not a Google ranking factor. I know, I know. Mind = blown.
Google doesn't give two hoots about your Moz DA score. BUT! and this is a big but, DA correlates strongly with the things Google DOES care about. So if your DA is climbing, chances are you're doing things that Google likes too.
Cool? Cool😎. Let's get into the weird, wonderful, and often overlooked ways to actually boost this thing.
Step 1: Stop Obsessing Over Your DA Score (Yeah, I Said It)
Here's the uncomfortable truth nobody wants to hear: checking your DA score every single day is like weighing yourself 47 times a day while trying to lose weight. It's not helpful, it's anxiety-inducing, and it won't make the number move faster.
What to do instead:
Check your DA once a month. That's it. Put it in your calendar and forget about it.
Focus on the ACTIONS that increase DA, not the number itself
Track metrics that matter more: organic traffic, backlink growth, and content engagement
Think of DA like planting a tree. You don't dig it up every day to see if the roots grew. You water it, give it sunlight, and trust the process.
Step 2: Fix Your Internal Linking Structure (This Is Embarrassingly Overlooked)
Okay, real talk, most websites have internal linking that looks like a spider had a seizure. Pages linking to random stuff, orphan pages with zero links pointing to them, and important content buried six clicks deep from the homepage.
Google's crawlers need to understand your site structure, and messy internal linking is like giving them a treasure map drawn by a toddler.
Here's what you actually need to do:
A. Create a Logical Site Hierarchy
- Homepage → Category Pages → Individual Posts/Products
- Every page should be accessible within 3 clicks from the homepage
- Use a logical URL structure: `yoursite.com/category/subcategory/post-title`
B. Strategic Internal Anchor Text
Instead of "click here" everywhere (please stop), use descriptive anchor text that tells Google what the linked page is about:
❌ Bad: "Check out this post about SEO"
✅ Good: "Learn how to build high-quality backlinks naturally"
C. Update Old Posts to Link to New Content
Here's a sneaky tactic nobody talks about: whenever you publish new content, go back to 3-5 older related posts and add contextual links to your new piece. This:
- Helps new content get indexed faster
- Distributes link equity throughout your site
- Improves user experience (people find more relevant stuff)
Pro tip: Use tools like Screaming Frog (free version works fine) to find orphan pages and fix them. You'd be surprised how many pages are just floating in digital limbo with zero internal links.
Step 3: Master the Art of "Digital PR" (Without Hiring a PR Firm)
Alright, this is where things get interesting. Everyone talks about "getting backlinks," but nobody tells you HOW to get them without spamming people or paying sketchy SEO agencies.
The secret? Make yourself useful to journalists and bloggers.
HARO (Help A Reporter Out) - Your Secret Weapon
Sign up for HARO (it's free) and you'll get daily emails from journalists looking for expert sources. Answer their questions thoughtfully, and boom….you might get featured in Forbes, Entrepreneur, or major news sites.
The HARO formula that works:
1. Sign up at helpareporter.com
2. Set filters for your industry
3. Respond FAST (within 1-2 hours of receiving the email)
4. Give detailed, genuinely helpful answers
5. Include your credentials and website
I know someone who went from DA 12 to DA 38 in six months primarily through HARO. No joke.
Create "Linkable Assets" (Not Boring Blog Posts)
Here's what doesn't work: writing another "10 Tips for XYZ" post that's identical to 10,000 others.
Here's what DOES work:
- Original research/surveys: People LOVE citing data. Create a survey in your niche and publish results
- Ultimate resource lists: Comprehensive, actually useful lists (not spam)
- Free tools/calculators: Even simple ones get tons of links
- Infographics with real insights: Not generic pretty pictures, but actual valuable data visualizations
- Case studies: Real results from real projects
Example: Instead of "How to Increase Email Open Rates," do "We Tested 1,000 Email Subject Lines: Here's What Actually Worked [Data]"
See the difference? One is forgettable. The other is link-worthy.
Step 4: Go Where Your Competitors Aren't (Niche Directory Strategy)
Here's where I'm going to blow your mind with something most SEO "gurus" completely ignore: niche-specific directories still work in 2025.
Notice I said NICHE-SPECIFIC, not those garbage "submit to 1,000 directories for $10" schemes.
How to find quality directories:
1. Google: "your niche + directory" or "your niche + resources"
2. Look at where your successful competitors are listed (use Ahrefs or Moz Link Explorer)
3. Check industry associations and professional organizations
4. Find curated lists (many are free or cheap)
Red flags to avoid:
- Directories that accept literally everyone with no review process
- Sites covered in ads with zero real content
- Anything promising "instant DA boost"
- Sketchy domain names like "toplinkdirectory2025.biz"
Look for directories that:
- Have editorial standards (they review submissions)
- Are specific to your industry
- Provide actual value to users browsing them
- Have decent traffic themselves
Submit to 5-10 quality niche directories. It's not glamorous, but it works….especially for newer sites that need those foundational links.
Step 5: The "Broken Link Building" Hack That Actually Works
This strategy is criminally underused because it requires actual work (shocking, I know).
Here's the concept:
1. Find broken links on authority sites in your niche
2. Create content that replaces what that broken link used to point to
3. Reach out to the site owner and suggest your content as a replacement
Step-by-step process:
Find Broken Links
Use these search operators in Google:
- `site:authoritysite.com "your topic" 404`
- Or use tools like Check My Links (Chrome extension) while browsing relevant sites
Create Better Content
Don't just copy what was there. Make something genuinely better. Add more depth, better examples, updated information.
The Outreach Email (Keep It Real)
Subject: Broken link on [Page Title] - quick heads up
Hey [Name],
I was reading your article on [topic] and noticed that the link to [broken resource] isn't working anymore (404 error).
I actually just published a comprehensive guide on [topic] that covers [specific value prop]. Would make a solid replacement if you're looking to update that link:
[Your URL]
No worries if not! Just wanted to give you a heads up about the broken link either way.
Cheers,
[Your Name]
Success rate? Maybe 5-10%. But those are HIGH QUALITY links from relevant sites. Totally worth it.
Step 6: Guest Posting (But Not the Way Everyone Does It)
Most people screw up guest posting by:
- Targeting any site that accepts guest posts
- Writing thin, promotional garbage
- Not caring about relevance
- Ignoring relationship building
Here's the right way:
Target Sites You'd Actually Want to Write For
Make a list of 10-20 sites in your niche that you genuinely respect. Sites where your target audience actually hangs out.
Pitch SPECIFIC Ideas, Not Generic Topics
Don't: "Hey, can I write a guest post?"
Do: "Hey, I noticed you haven't covered [specific gap in their content]. Would you be interested in a 2,000-word guide on [specific angle]?"
Write Your BEST Stuff
This isn't the place for your B-game content. Guest posts should be some of your best work because:
- You're building authority
- You're earning a quality backlink
- You're reaching a new audience
Build Relationships First
Comment on their posts, share their content, engage genuinely BEFORE pitching. Cold pitches work, but warm introductions work way better.
Step 7: The "Content Update" Strategy (Free DA Boost)
Here's something that takes zero new backlinks: updating and republishing old content.
Google loves fresh, updated content. And if your old posts already have some authority and backlinks, updating them can give you a serious rankings boost.
How to do it right:
1. Find posts that are "almost there": Use Google Search Console to find posts ranking on page 2 (positions 11-20)
2. Update thoroughly:
- Add new information and statistics
- Improve the formatting (add headers, bullet points, images)
- Expand word count (add 500-1000 more words of value)
- Fix any outdated advice
- Add internal links to newer content
3. Change the publish date to current date (yes, really)
4. Promote it again on social media, email list, etc.
I've seen posts jump from position 18 to position 3 just from a solid update. No new backlinks required.
Step 8: Get Mentioned Without Links (Wait, What?)
Here's something weird that most people don't realize: brand mentions without links still help your authority.
Google is smart enough to understand that if your brand name is mentioned frequently across the web, you're probably important. This is called "unlinked brand mentions."
How to get more brand mentions:
Create Shareable Opinions
Hot takes on industry topics that people want to discuss (and cite you for saying)
Participate in Industry Discussions
Reddit, Quora, industry forums—be helpful and naturally mention your expertise
Start A Newsletter
People will mention and share it if it's valuable
Create Unique Methodologies or Frameworks
Give it a name, use it consistently, and people will cite it
Pro Move: Use tools like Brand24 or Google Alerts to find unlinked mentions, then reach out asking if they'd mind adding a link.
Step 9: The "Ego Bait" Content Strategy
People LOVE seeing themselves mentioned or quoted. Use this to your advantage.
Types of ego bait content:
- Expert roundups: "20 SEO Experts Share Their #1 Link Building Tip"
- Best of lists: "Top 50 Marketing Blogs to Follow in 2025"
- Case study features: Highlighting someone's success story
Why this works:
- Experts share content they're featured in
- Gets you on the radar of authority figures
- Often results in natural backlinks
The key: Make it genuinely valuable, not just a lazy list. Add your own commentary, organize it well, and make it worth sharing.
Step 10: Technical SEO Hygiene (The Unsexy Stuff That Matters)
Nobody wants to hear this, but if your technical SEO is a mess, all the backlinks in the world won't save you.
Quick technical checklist:
✅ Site speed: Under 3 seconds load time (use PageSpeed Insights)
✅ Mobile-friendly: Responsive design that doesn't suck on phones
✅ HTTPS: If you're still on HTTP in 2025, friend... we need to talk
✅ XML sitemap: Submit it to Google Search Console
✅ Fix crawl errors: Check GSC for 404s and fix them
✅ Structured data: Add schema markup (even basic stuff helps)
✅ Clean URL structure: No messy parameters or weird characters
These don't directly increase DA, but they make it easier for search engines to crawl, index, and trust your site—which indirectly boosts authority.
What Absolutely Does NOT Work (The BS Filter)
Let's talk about what to avoid because apparently this still needs to be said:
❌ Buying Links in Bulk
Those "buy 100 high DA backlinks for $50" packages? Yeah, those are poison. Google will detect them, penalize you, and you'll be worse off than when you started.
❌ Link Exchanges with Random Sites
"Hey, link to me and I'll link to you!" only works if the sites are genuinely relevant to each other. Otherwise it's just link scheme nonsense.
Anything that promises to "automatically build backlinks while you sleep" is either:
- Spammy and will get you penalized
- Completely ineffective
- Both
❌ Ignoring Relevance
A backlink from a high DA site about knitting won't help your cybersecurity blog. Relevance matters MORE than DA.
❌ Thinking It'll Happen Overnight
If someone promises you'll go from DA 5 to DA 50 in a month, they're either lying or planning to use black hat tactics that'll blow up in your face.
The Realistic Timeline: What to Actually Expect
Let's set some real expectations:
Month 1-3:
- DA might not move much (or at all)
- Focus on creating great content and building relationships
- Start implementing technical fixes
Month 4-6:
- You might see DA increase by 5-10 points if you're doing everything right
- Organic traffic should start improving
- Backlink profile should show steady growth
Month 7-12:
- More significant DA increases (10-20 points possible)
- Compound effects start kicking in
- Established content starts ranking better
After Year 1:
- Momentum builds
- Each new link and piece of content has more impact
- DA growth becomes more consistent
Remember: DA is a logarithmic scale. Going from 10 to 20 is easier than going from 40 to 50. The higher you go, the harder each point becomes.
The Mindset Shift That Changes Everything
Here's the real secret that nobody wants to admit: stop trying to increase your DA and start trying to become genuinely authoritative in your niche.
I know, it sounds like hippie nonsense. But hear me out.
When you focus on:
- Creating the most valuable content in your space
- Building real relationships with other creators
- Solving actual problems for your audience
- Being genuinely helpful everywhere you show up
...the links come naturally. The mentions happen organically. The authority builds itself.
It's slower than gaming the system. But it's also:
- More sustainable (no risk of penalties)
- More fulfilling (you're actually helping people)
- More effective long-term (authentic authority compounds)
Your 30-Day Action Plan (Let's Get Practical)
Okay, enough theory. Here's what to actually DO:
Week 1: Foundation
- Audit your internal linking structure
- Fix technical SEO issues
- Set up Google Search Console and check for crawl errors
- Sign up for HARO
Week 2: Content
- Update your 3 best-performing old posts
- Create one "linkable asset" (research, tool, or comprehensive guide)
- Start guest post outreach (pitch 10 sites)
Week 3: Link Building
- Find and reach out about 10 broken links
- Submit to 5 quality niche directories
- Respond to 3 HARO queries
Week 4: Relationship Building
- Engage with 10 influencers in your niche (comment, share their stuff)
- Start planning an expert roundup post
- Create a list of 20 target sites for ongoing guest posting
Repeat and Scale
Do this consistently for 6 months. Track what works. Double down on what gets results. Adjust what doesn't.
Final Thoughts: It's a Marathon, Not a Sprint
Look, I wish I could tell you there's a secret shortcut to instantly increase your domain authority. I really do. But the truth is, building real authority—the kind that actually helps your business, takes time, effort, and genuine value creation.
The good news? Most of your competitors are too impatient or lazy to do this stuff consistently. Which means if you just show up and do the work, create great content, build real relationships, earn quality links, you'll outpace 90% of people trying to game the system.
Your DA will increase as a natural byproduct of becoming actually authoritative in your space. And that's way more valuable than any number Moz assigns you.
Now stop reading and go actually implement something from this guide. Your future self (and your DA score) will thank you.
Quick Reference Checklist:
- [1] Stop checking DA obsessively (once a month max)
- [2] Fix internal linking structure
- [3] Sign up for HARO and respond to queries
- [4] Create at least one linkable asset
- [5] Find and leverage broken link opportunities
- [6] Update 3-5 old blog posts with fresh content
- [7] Target 5-10 quality niche directories
- [8] Pitch guest posts to relevant, quality sites
- [9] Set up brand mention monitoring
- [10] Fix all technical SEO issues
- [11] Build genuine relationships (not just for links)
- [12] Track backlink growth, not just DA
- [13] Focus on creating value, not gaming metrics
- [14] Be patient (this takes months, not days)
Got questions? Want to share what's working for you? Drop a comment below. Let's figure this out together.
Disclaimer: Domain Authority is a metric created by Moz and is not used by Google. These strategies help improve overall site authority, which typically correlates with better search rankings and higher DA scores.
